Official Muse fan app

MGen have teamed up with Fifty Foot Squid to create a new solution called Mobile Blocks for rapid and cost effective app development. Mobile Blocks is aimed at premium content owners and helps them use apps to monetize. Our pilot project, in partnership with Warner Music Group, is a premium Muse fan app for iPhone / iTouch users, to promote the no.1 album release The Resistance and 2010 World Tour.

Mobile apps trend report

MGen joined forces with Contagious Magazine to create a comprehensive 40+ page premium report to help educate marketers and advertisers about the commercial landscape, trends and opportunities for Mobile apps. The report can be purchased online from Contagious Magazine.

Google's Mobile Tricks channel

MGen was commissioned by Google to create a short film - aimed at iPhone and Star Wars fans - to promote Google's Mobile Trick Channel on YouTube, a destination to share tips on all the productive (and not productive) stuff people do with their mobiles.
READ MORE >

Mobile marketing trend report updated

Noah Koff from MGen has updated and a 70+ page trend report, aimed at marketers and advertisers, on the landscape for mobile marketing and advertising.
READ MORE >

Thought piece on ad-funded commerce in Contagious Magazine

A new burst of experiments with ad-funded commerce is driving forward new economic models for the entertainment industry and new forms of mobile marketing.
READ MORE>

Vodafone's largest ever Internet advertising campaign

MGen collaborated with Vodafone on their largest ever online advertising campaign.
READ MORE>

Red Bull innovates with corporate communications for Mobile

MGen produced an innovative corporate communications campaign for Red Bull UK that allowed employees to use Mobile to learn about new activity on the UK mainstream sport scene.
READ MORE>

Red Bull partners with MGen for their Air Race World Series

MGen has been commissioned by Red Bull UK as Mobile content provider for the 2007 Red Bull Air Race World Series.
READ MORE>

Mobile trend report launched by Contagious Magazine

Noah Koff, Founder of MGen, has authored a first-of-its-kind professional report on brand activity in the Mobile sector, aimed at the European and North American advertising industries.
READ MORE>

MGen / CAN partnership

CAN communicate, a UK-based film communications company, has completed a strategic investment in MGen to solidify a new partnership between the two companies.
READ MORE>

MMA Award for GetCloseTo...Sugababes

Recent MGen client work for Endemol UK was recognised at this years Mobile Marketing Association awards for "Best new service launch from a Mobile operator."
READ MORE>